化妆品在波兰市场的流通体系——以产品安全和质量方面的选定公司为例

S. Augustyn, M. Kawińska.
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引用次数: 0

摘要

在波兰化妆品市场的背景下,分析了一家选定公司的分销系统,表明了分销渠道的变化。介绍了公司概况,描述了公司的法定目标、组织结构、分销渠道、产品目录和控制以及质量体系。对竞争公司的分布进行了分析,指出了它们的市场地位。对选定的公司进行了评估,指出了其优势和劣势,并制定了机会和威胁。从产品安全和质量等方面对分析企业的配送体系提出了发展方向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
System of Distribution of Cosmetic Products on Polish Market on Example of Selected Company in Safety and Quality of Products Aspect
The distribution system of a selected company was analysed against the background of the cosmetics market in Poland, indicating changes in distribution channels. The profile of the company was presented, describing the company’s statutory objectives, organizational structure, distribution channels, product catalogue and control and quality system. An analysis of the distribution of competing companies was carried out, indicating their market position. An assessment of the selected company was made, indicating its strengths and weaknesses and formulating opportunities and threats. Directions for the development of the distribution system of the enterprise under analysis were proposed including in terms of product safety and quality.
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来源期刊
自引率
0.00%
发文量
342
审稿时长
6 weeks
期刊介绍: MATEC Web of Conferences is an Open Access publication series dedicated to archiving conference proceedings dealing with all fundamental and applied research aspects related to Materials science, Engineering and Chemistry. All engineering disciplines are covered by the aims and scope of the journal: civil, naval, mechanical, chemical, and electrical engineering as well as nanotechnology and metrology. The journal concerns also all materials in regard to their physical-chemical characterization, implementation, resistance in their environment… Other subdisciples of chemistry, such as analytical chemistry, petrochemistry, organic chemistry…, and even pharmacology, are also welcome. MATEC Web of Conferences offers a wide range of services from the organization of the submission of conference proceedings to the worldwide dissemination of the conference papers. It provides an efficient archiving solution, ensuring maximum exposure and wide indexing of scientific conference proceedings. Proceedings are published under the scientific responsibility of the conference editors.
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