社交媒体使用与创新绩效:以约旦时尚中小企业为例

IF 1.9 Q3 BUSINESS

International Journal of Fashion Design, Technology and Education Pub Date : 2021-12-09 DOI:10.1080/17543266.2021.2011963

A. Alalawneh, S. Alkhatib, Marwa Hasan Abu Abbass

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引用次数: 2

摘要

摘要本研究旨在分析使用主流社交媒体平台对约旦时尚中小企业创新绩效的影响。通过对217家时尚中小企业的调查，建立了理论模型并进行了实证验证。结果表明，中小企业的使用对创新绩效有显著的正向影响。本研究通过考虑中小时尚企业发展背景下中小时尚品牌的使用，对现有文献有明显的贡献，从而有助于填补文献空白。最后，提出了研究的局限性、管理意义和未来的研究建议。

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Social media usage and innovation performance: the case of fashion SMEs in Jordan

ABSTRACT This study aims to analyze the impact of using leading social media platforms (SMPs) on the innovation performance of the fashion SMEs in Jordan. A theoretical model has been developed and validated empirically using a survey of 217 fashion SMEs. The results highlight the positive significant impact of SMPs’ usage on the innovation performance. This research has distinctly contributed to the existing literature by considering the SMPs’ usage in the context of developing fashion SMEs, thereby contributing to filling a literature gap. Finally, research limitations, managerial implications, and future research suggestions are presented.

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来源期刊

International Journal of Fashion Design, Technology and Education Arts and Humanities-Visual Arts and Performing Arts

CiteScore

3.10

自引率

0.00%

发文量