电子商务中最后一英里交付概念的实证研究

The 8th International Conference on Software, Knowledge, Information Management and Applications (SKIMA 2014) Pub Date : 2014-12-01 DOI:10.1109/SKIMA.2014.7083550

Simon Holdorf, H. Haasis

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引用次数: 12

摘要

本文讨论了网络零售商是否可以从他们的竞争对手多样化的最后一英里物流的新交付概念。我们选择了一项实证研究，询问了250名潜在的在线消费者对在线交易和最后一英里配送的看法和偏好，以显示新的配送策略对于零售商和物流服务提供商应对电子商务业务高速增长带来的日益严峻的挑战的重要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Last mile delivery concepts in E-Commerce an empirical approach

This paper discusses the question whether online retailers can diversify from their competitors by reaching out to new delivery concepts for last mile logistics. We choose an empirical study to ask 250 potential online consumers about their opinion and preferences of online trading and last mile delivery to show the importance of new delivery strategies in order to deal with the rising challenges of high growth rates in E-Commerce business for retailers and logistic service providers.

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来源期刊

The 8th International Conference on Software, Knowledge, Information Management and Applications (SKIMA 2014)

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