数字技术与广播的未来:全球视角

IF 0.8 Q3 COMMUNICATION
Zvezdan Vukanovic
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引用次数: 3

摘要

我们生活在一个快速变化的、复杂的、由技术驱动的世界里,用户面临着大量的数字设备,以及不断扩大的社交媒体应用程序,并有能力生成内容。十多年来,“数字技术”和“数字融合”这两个词一直充斥着互联网、电视、媒体和传播研究领域。1990年以来,新兴的数字媒体技术日益成为数字媒体和互联网研究领域的学术研究热点,在学术界被广泛理论化,同时也成为现实考量的主题。数字技术正在改变个人生产和消费媒体文本的方式。在数字技术层面,我们正在目睹数字媒体的生产、发行和展示实践发生重大变化。与数字技术打交道的学者、企业高管或记者必须不断地问这样一个痛苦的问题:哪些技术应该被生产、分发、销售,并让未来的广播观众和几代人能够使用?帕夫利克的《数字技术和广播的未来》一书在短短252页的篇幅中涉及了与数字技术相关的大量观点、主题和问题,包括:3D图像、虚拟现实、算法、受众参与、增强现实、宽带等。帕夫利克是罗格斯大学传播与信息学院新闻与媒体研究系的教授,在新技术对新闻、媒体和社会的影响方面著述颇多。他的著作包括《融合媒体》(2015年,第四版)、《数字时代的媒体》(2008年)、《新闻与新媒体》(2001年)和《人民的知情权》(1994年)。具体来说,这本最新的书有14个原始章节,分为三个部分。前两部分包含基于BEA2014研究研讨会上发表的竞争性审查研究论文的章节。第三部分的特色章节基于来自美国和国际知名广播学者小组的演讲,以及BEA2014研究研讨会上的论文讨论者撰写的章节。虽然前两部分的章节提供了在日益全球化的数字舞台上广播方向和问题的实证研究,但第三部分提供了对在这个快速和持续变化的时代出现的研究,教育和公共政策的问题和前景的反思。第一部分的主题是不断变化的广播环境中的研究挑战,特别是在社交媒体、社交网站、流媒体视频、眼动追踪和受众测量方面。第二部分的主题是全球广播的研究问题和进展,特别是国际广播的发展、视觉结构和数字显示。作者包括锡拉丘兹大学的林俊洙(音译)、首尔广播公司的黄永灿(音译)、波尔州立大学的郭妙、迈克尔·霍尔姆斯、迈克尔·布罗德、罗伯特·艾伦·布鲁基。《国际媒体管理》,2016年第18卷,第3-4期,183-185页
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Digital Technology and the Future of Broadcasting: Global Perspectives
We live in a fast-changing, complex, and technology-driven world where users are confronted with a host of digital gadgets, and ever-expanding array of social media apps, and have the ability to generate content. The catchwords “digital technology” and “digital convergence” have permeated the internet, television, media, and communication studies for over a decade. Since 1990, emerging digital media technologies have increasingly become the hot topic for scholarly study in digital media and internet studies, widely theorized in academic circles, and the subject of practical considerations. Digital technologies are changing the way individuals are producing and consuming media texts. At the digital technology level, we are witnessing major changes in production, distribution, and exhibition practices of digital media. An academic, corporate executive or journalist dealing with digital technology must continually ask the painful question: Which technologies should be produced, distributed, sold and made accessible to future broadcasting audiences and generations? Pavlik’s Digital Technology and the Future Of Broadcasting refers to a vast array and a broad range of perspectives, topics, issues related to digital technologies in the short span of its 252 pages as diverse as: 3D imagery, virtual reality, algorithm, audience engagement, augmented reality, broadband, and more. Pavlik, professor in the Department of Journalism and Media Studies at the School of Communication and Information at Rutgers University, has written widely on the impact of new technology on journalism, media and society. His books include Converging Media (2015, in its fourth edition), Media in the Digital Age (2008), Journalism and New Media (2001) and The People’s Right to Know (1994). Specifically, this latest book features 14 original chapters organized into three parts. The first two parts contain chapters based on competitively reviewed research papers originally presented at the BEA2014 Research Symposium. The third part features chapters based on presentations by a panel of well-known broadcasting scholars from around the U.S. and internationally, as well as chapters authored by the paper discussants at the BEA2014 Research Symposium. While chapters in the first two parts provide empirically based scholarship on directions and issues in broadcasting in an increasingly global, digital arena, the third part provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change. Part I’s theme is research challenges in a changing broadcast environment, in particular, social media, social networking sites, streaming video, eye tracking, and audience measurement. The theme of part II is research issues and advances in global broadcasting, in particular, international broadcasting developments, visual structure, and digital displays. Authors here include Joon Soo Lim of Syracuse University, Young Chan Hwang of Seoul Broadcasting System, and Miao Guo, Michael Holmes, Michael Brouder, Robert Alan Brookey, all of Ball State University. Part II focuses on research INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT 2016, VOL. 18, NOS. 3–4, 183–185
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来源期刊
CiteScore
3.10
自引率
5.30%
发文量
12
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