The labor axiological problem in the technological unemployment context

The article deals with axiological problems caused by technological unemployment. For this purpose, the formation of the assumption that labor is a value is considered. Methodologically the research is based on M. Heideggers work "European Nihilism". The formation of labor is analyzed as the modern period value. The work ethic that emerged at that time inculcated a moral attitude positing that hard work should be valued, and a human is obliged to be committed to work. In postmodernity, a person's life is increasingly structured around self-realization in a competitive environment, and work becomes the main way to achieve this goal. The meaning of "postmodernity" concept is revealed. Within the context of this work, postmodernity will be defined as a transformational period of the personal work identification. The question under investigation is whether labor has remained valuable in postmodernity. The problem under consideration is the axiological problem of identifying a person and his values through work. Also the second axiological problem has been identified: the assumption of new value orientations in the professional life. It is assumed that a new principle of the work value is being formated. This principle can be established only through new knowledge about the essence of values and their evaluation conditions. This requires a higher personal awareness, which will help to reevaluate values and put new ones, then the former axiological aspects will be deposed and new ones will be formed. The basis of the value-setting new principle can be social focus, humanism, creative self-realization for the good of society.