User Interaction Based Recommender System Using Machine Learning

In the present scenario of electronic commerce (E-Commerce), the indepth knowledge of user interaction with resources has become a significant research concern that impacts more on analytical evaluations of recommender systems. For staying in aggressive E-Commerce, various products and services regarding distinctive requirements must be provided on time. Moreover, because of the large amount of product information available online, Recommender Systems (RS) are required to analyze the availability of consumers, which improves the decision-making of customers with detailed product knowledge and reduces time consumption. With that note, this paper derives a new model called User Interaction based Recommender System (UI-RS) that utilizes the data from multiple sources and opinion-based analysis for sensing the consumer needs and interests. For that, Content-Based Filtering (CBF) analyses various products and determines the likeliness of products based on User Interaction to recommend that to consumers. Then, the product information from multiple sources is combined with DempsterShafer (D-S) evidence theory, and then, decision making for product recommendation is performed with CBF. Moreover, the modified Radial Basis Function Neural Networks (RBFNN) technique has been incorporated for measuring product recommendations. The results show that the proposed model produces better results in providing accurate recommendations to Consumers with a higher rate of coverage and precision, thereby enhancing significant growth in E-Commerce.