Ryan P. Weber, William I. MacKenzie, Candice L. Lanius
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The impact of source credibility and risk perception attitudes on Americans’ willingness to participate in contact tracing applications
ABSTRACT Contact tracing has emerged as one tool to communicate infection risks with the public during the COVID-19 pandemic. This study uses source credibility and the risk perception attitude framework to interpret how Americans responded to contact tracing messages from a technology company, employer, physician, or state government. Survey participants (n = 245) were generally positive towards a contact tracing message regardless of source. Participants with high risk perceptions and low efficacy beliefs responded more strongly to appeals from their company and their physician while the low risk-low efficacy group found the state government appeal more compelling. The results suggest that several sources delivering the same health message could engage people with different risk perceptions and efficacy beliefs.
期刊介绍:
The Journal of Applied Communication Research publishes original scholarship that addresses or challenges the relation between theory and practice in understanding communication in applied contexts. All theoretical and methodological approaches are welcome, as are all contextual areas. Original research studies should apply existing theory and research to practical solutions, problems, and practices should illuminate how embodied activities inform and reform existing theory or should contribute to theory development. Research articles should offer critical summaries of theory or research and demonstrate ways in which the critique can be used to explain, improve or understand communication practices or process in a specific context.