客户满意度绩效分析(案例研究:学生专业会计共同期望)

Bahri Kamal, G. Rahmadiane, Erni Unggul Sedya Utami
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引用次数: 0

摘要

用户满意度对于一个教育机构来说是非常重要的,其中之一就是大学。为了满足学生的期望,优质的服务是绝对必要的,学校给学生提供的质量越好,也会给学校带来各种好处。本研究有几个问题边界,其中重点分析了服务质量的五个维度,即有形、可靠性、响应性、保证和用户满意度的共情。本研究的调查对象是SIAKAD的用户,特别是2015-2017年Harapan Bersama legal理工学院会计系的学生。本研究的人群是Harapan Bersama legal理工学院2015-2017级会计系的学生,共计1271名学生。所使用的抽样技术是按比例分层随机抽样,即按地层取样。在这项研究中,确定样本量的一种方法是使用斯洛文公式,共93名受访者。本研究的分析方法采用效度检验、信度检验、经典假设检验和简单线性回归检验。本研究假设SIAKAD的服务质量对用户满意度存在影响。本研究的结果表明,得到服务质量(X)变量,其t计数值为1.301,则t计数> t表为1.301 > 0.677,则接受假设,即服务质量(X)变量影响用户满意度(Y)。Ndori, Akhmad (2015), Taman, Abdullah等(2013),Fikri, Sirhan等(2016)和Murgiono(2010)的研究结果表明,服务质量对学生满意度有正向影响。关键词:服务质量,用户满意度,SIAKAD
本文章由计算机程序翻译,如有差异,请以英文原文为准。
ANALISIS SERVICE QUALITY SIAKAD TERHADAP KEPUASAN USER (Studi Kasus: Mahasiswa Prodi Akuntansi Politeknik Harapan Bersama)
User satisfaction is very important for an educational institution, one of them is a university. Quality services are absolutely necessary to meet student expectations, the better the quality of SIAKAD given by the university to students will also provide various benefits to the university. This research has several problem boundaries, among others, focusing on the analysis of five dimensions of service quality, namely tangibles, reliability, responsiveness, assurance, and empathy to user satisfaction. Respondents in this study were SIAKAD users, especially students of the Accounting Department at Polytechnic of Harapan Bersama Tegal of 2015-2017. The population of this study were students of Accounting Department of 2015-2017 in Polytechnic of Harapan Bersama Tegal totaling 1,271 students. The sampling technique used was Proportionate Stratified Random Sampling, where samples were taken based on strata. One way to determine the sample size in this study were to use the Slovin formula, amounting to 93 respondents. The method of analysis in this study used validity test, reliability test, classic assumption test, and simple linear regression test. The hypothesis in this study there was an influence between Service Quality of SIAKAD on user satisfaction. The results of this study indicate that the service quality (X) variable was obtained with t count value were 1.301 then t count > t table were 1.301 > 0.677 then the hypothesis was accepted which means that the service quality (X) variable influences user satisfaction (Y). The results of Ndori, Akhmad (2015), Taman, Abdullah et al (2013), Fikri, Sirhan et al (2016), and Murgiono (2010) showed that service quality had a positive effect on student satisfaction. Keywords : service quality, user satisfaction, SIAKAD
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