{"title":"免费小报脉冲上Xl广告的语言分析","authors":"Irta Fitriana","doi":"10.26594/DIGLOSSIA.V1I1.53","DOIUrl":null,"url":null,"abstract":"AbstrakMembuat iklan sama halnya dengan melakukan komunikasi kepada orang lain. Hal ini sejalan dengan prinsip Pragmatik, dimana inti dari sebuah komunikasi adalah tersampainya pesan dengan baik. Penelitian ini memilih iklan XL bebas yang diambil dari tabloid PULSA sebagai objek kajian. Iklan ini akan dianalisis dari segi speech act (Locution, Illocution, Perlocution), berdasarkan teori Austen/Searle dan analisis copywriting. Dari hasil analisis, disimpulkan bahwa pesan iklan memiliki maksud tersendiri yakni respektif respon dari pembaca. Selain itu elemen copywriting juga sangat menentukan dalam menuliskan pesan iklan guna menarik perhatian pembaca. keywords: speech act, locution, illocution, perlocution, advertisement, copywriting,  Abstract Creating an ad is similar to conduct a communication. This is in line with the principle of Pragmatics that is transmitting a message. This study chose XL ads as the objects of study taken from PULSA tabloid. These ads will be analyzed in terms of Speech Act (Locution, Illocution, Perlocution), based on Austen / Searle and copywriting analysis. From the analysis, it is concluded that the ad messages have its own purpose namely respective responses from readers. In addition, elements of copywriting are also crucial to attract readers. key words: speech act, locution, illocution, perlocution, advertisement, copywriting","PeriodicalId":31773,"journal":{"name":"Lensa Kajian Kebahasaan Kesusastraan dan Budaya","volume":"32 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2018-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"ANALISIS TINDAK TUTUR PADA IKLAN Xl bebas DI TABLOID PULSA\",\"authors\":\"Irta Fitriana\",\"doi\":\"10.26594/DIGLOSSIA.V1I1.53\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"AbstrakMembuat iklan sama halnya dengan melakukan komunikasi kepada orang lain. Hal ini sejalan dengan prinsip Pragmatik, dimana inti dari sebuah komunikasi adalah tersampainya pesan dengan baik. Penelitian ini memilih iklan XL bebas yang diambil dari tabloid PULSA sebagai objek kajian. Iklan ini akan dianalisis dari segi speech act (Locution, Illocution, Perlocution), berdasarkan teori Austen/Searle dan analisis copywriting. Dari hasil analisis, disimpulkan bahwa pesan iklan memiliki maksud tersendiri yakni respektif respon dari pembaca. Selain itu elemen copywriting juga sangat menentukan dalam menuliskan pesan iklan guna menarik perhatian pembaca. keywords: speech act, locution, illocution, perlocution, advertisement, copywriting,  Abstract Creating an ad is similar to conduct a communication. This is in line with the principle of Pragmatics that is transmitting a message. This study chose XL ads as the objects of study taken from PULSA tabloid. These ads will be analyzed in terms of Speech Act (Locution, Illocution, Perlocution), based on Austen / Searle and copywriting analysis. From the analysis, it is concluded that the ad messages have its own purpose namely respective responses from readers. In addition, elements of copywriting are also crucial to attract readers. key words: speech act, locution, illocution, perlocution, advertisement, copywriting\",\"PeriodicalId\":31773,\"journal\":{\"name\":\"Lensa Kajian Kebahasaan Kesusastraan dan Budaya\",\"volume\":\"32 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-07-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Lensa Kajian Kebahasaan Kesusastraan dan Budaya\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.26594/DIGLOSSIA.V1I1.53\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Lensa Kajian Kebahasaan Kesusastraan dan Budaya","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.26594/DIGLOSSIA.V1I1.53","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
ANALISIS TINDAK TUTUR PADA IKLAN Xl bebas DI TABLOID PULSA
AbstrakMembuat iklan sama halnya dengan melakukan komunikasi kepada orang lain. Hal ini sejalan dengan prinsip Pragmatik, dimana inti dari sebuah komunikasi adalah tersampainya pesan dengan baik. Penelitian ini memilih iklan XL bebas yang diambil dari tabloid PULSA sebagai objek kajian. Iklan ini akan dianalisis dari segi speech act (Locution, Illocution, Perlocution), berdasarkan teori Austen/Searle dan analisis copywriting. Dari hasil analisis, disimpulkan bahwa pesan iklan memiliki maksud tersendiri yakni respektif respon dari pembaca. Selain itu elemen copywriting juga sangat menentukan dalam menuliskan pesan iklan guna menarik perhatian pembaca. keywords: speech act, locution, illocution, perlocution, advertisement, copywriting,  Abstract Creating an ad is similar to conduct a communication. This is in line with the principle of Pragmatics that is transmitting a message. This study chose XL ads as the objects of study taken from PULSA tabloid. These ads will be analyzed in terms of Speech Act (Locution, Illocution, Perlocution), based on Austen / Searle and copywriting analysis. From the analysis, it is concluded that the ad messages have its own purpose namely respective responses from readers. In addition, elements of copywriting are also crucial to attract readers. key words: speech act, locution, illocution, perlocution, advertisement, copywriting
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