Covid景观的符号学

IF 2.1 Q1 LINGUISTICS
Gabriella Modan, S. Schaller
{"title":"Covid景观的符号学","authors":"Gabriella Modan, S. Schaller","doi":"10.1075/ll.22038.mod","DOIUrl":null,"url":null,"abstract":"\n This paper brings together urban planning and linguistic perspectives to examine the semiotic landscape of a\n Washington, DC ‘streatery’ in the context of the intersecting public health- and place-based economic crises unleashed by the\n Covid-19 pandemic. Drawing from Garay-Huamán and Irazábal-Zurita’s (2021) work on\n neoliberal Social Structures of Accumulation (SSA), we examine how different layers of Adams Morgan’s emergent\n Covid landscape are rooted in the dynamics of capitalist accumulation through urban placemaking strategies. We focus on signs put\n up by the Business Improvement District (BID) that explain the public health regulations applicable to the area through discourse\n that playfully encourages people to social distance and wear masks. These signs utilize three linguistic or semiotic discourses:\n hygiene, humor and play, and anti-Trump politics. The signs serve as a bona fide effort to both halt the spread of the coronavirus\n and take a political stance. At the same time as the signs promote public health, their commodified aestheticization of hygiene\n and politics also serves commercial interests.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.1000,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Semiotics of a Covid landscape\",\"authors\":\"Gabriella Modan, S. Schaller\",\"doi\":\"10.1075/ll.22038.mod\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\n This paper brings together urban planning and linguistic perspectives to examine the semiotic landscape of a\\n Washington, DC ‘streatery’ in the context of the intersecting public health- and place-based economic crises unleashed by the\\n Covid-19 pandemic. Drawing from Garay-Huamán and Irazábal-Zurita’s (2021) work on\\n neoliberal Social Structures of Accumulation (SSA), we examine how different layers of Adams Morgan’s emergent\\n Covid landscape are rooted in the dynamics of capitalist accumulation through urban placemaking strategies. We focus on signs put\\n up by the Business Improvement District (BID) that explain the public health regulations applicable to the area through discourse\\n that playfully encourages people to social distance and wear masks. These signs utilize three linguistic or semiotic discourses:\\n hygiene, humor and play, and anti-Trump politics. The signs serve as a bona fide effort to both halt the spread of the coronavirus\\n and take a political stance. At the same time as the signs promote public health, their commodified aestheticization of hygiene\\n and politics also serves commercial interests.\",\"PeriodicalId\":53129,\"journal\":{\"name\":\"Linguistic Landscape-An International Journal\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.1000,\"publicationDate\":\"2023-08-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Linguistic Landscape-An International Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1075/ll.22038.mod\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"LINGUISTICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Linguistic Landscape-An International Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1075/ll.22038.mod","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"LINGUISTICS","Score":null,"Total":0}
引用次数: 0

摘要

本文将城市规划和语言学的观点结合起来,在2019冠状病毒病大流行引发的公共卫生和地方经济危机的背景下,研究华盛顿特区“战略”的符号学景观。根据Garay-Huamán和Irazábal-Zurita(2021)关于新自由主义社会积累结构(SSA)的研究,我们研究了亚当斯·摩根(Adams Morgan)的新兴Covid景观的不同层次是如何通过城市场所制定策略植根于资本主义积累的动态的。我们关注的是商业改善区(BID)设立的标志,通过幽默的话语鼓励人们保持社交距离并戴口罩,解释适用于该地区的公共卫生法规。这些标志使用三种语言或符号学话语:卫生、幽默和游戏,以及反特朗普政治。这些标志是一种真诚的努力,既要阻止冠状病毒的传播,又要表明政治立场。这些标识在促进公众健康的同时,对卫生和政治的商品化审美化也服务于商业利益。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Semiotics of a Covid landscape
This paper brings together urban planning and linguistic perspectives to examine the semiotic landscape of a Washington, DC ‘streatery’ in the context of the intersecting public health- and place-based economic crises unleashed by the Covid-19 pandemic. Drawing from Garay-Huamán and Irazábal-Zurita’s (2021) work on neoliberal Social Structures of Accumulation (SSA), we examine how different layers of Adams Morgan’s emergent Covid landscape are rooted in the dynamics of capitalist accumulation through urban placemaking strategies. We focus on signs put up by the Business Improvement District (BID) that explain the public health regulations applicable to the area through discourse that playfully encourages people to social distance and wear masks. These signs utilize three linguistic or semiotic discourses: hygiene, humor and play, and anti-Trump politics. The signs serve as a bona fide effort to both halt the spread of the coronavirus and take a political stance. At the same time as the signs promote public health, their commodified aestheticization of hygiene and politics also serves commercial interests.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
2.40
自引率
30.40%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信