{"title":"Covid景观的符号学","authors":"Gabriella Modan, S. Schaller","doi":"10.1075/ll.22038.mod","DOIUrl":null,"url":null,"abstract":"\n This paper brings together urban planning and linguistic perspectives to examine the semiotic landscape of a\n Washington, DC ‘streatery’ in the context of the intersecting public health- and place-based economic crises unleashed by the\n Covid-19 pandemic. Drawing from Garay-Huamán and Irazábal-Zurita’s (2021) work on\n neoliberal Social Structures of Accumulation (SSA), we examine how different layers of Adams Morgan’s emergent\n Covid landscape are rooted in the dynamics of capitalist accumulation through urban placemaking strategies. We focus on signs put\n up by the Business Improvement District (BID) that explain the public health regulations applicable to the area through discourse\n that playfully encourages people to social distance and wear masks. These signs utilize three linguistic or semiotic discourses:\n hygiene, humor and play, and anti-Trump politics. The signs serve as a bona fide effort to both halt the spread of the coronavirus\n and take a political stance. At the same time as the signs promote public health, their commodified aestheticization of hygiene\n and politics also serves commercial interests.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.1000,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Semiotics of a Covid landscape\",\"authors\":\"Gabriella Modan, S. Schaller\",\"doi\":\"10.1075/ll.22038.mod\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\n This paper brings together urban planning and linguistic perspectives to examine the semiotic landscape of a\\n Washington, DC ‘streatery’ in the context of the intersecting public health- and place-based economic crises unleashed by the\\n Covid-19 pandemic. Drawing from Garay-Huamán and Irazábal-Zurita’s (2021) work on\\n neoliberal Social Structures of Accumulation (SSA), we examine how different layers of Adams Morgan’s emergent\\n Covid landscape are rooted in the dynamics of capitalist accumulation through urban placemaking strategies. We focus on signs put\\n up by the Business Improvement District (BID) that explain the public health regulations applicable to the area through discourse\\n that playfully encourages people to social distance and wear masks. These signs utilize three linguistic or semiotic discourses:\\n hygiene, humor and play, and anti-Trump politics. The signs serve as a bona fide effort to both halt the spread of the coronavirus\\n and take a political stance. At the same time as the signs promote public health, their commodified aestheticization of hygiene\\n and politics also serves commercial interests.\",\"PeriodicalId\":53129,\"journal\":{\"name\":\"Linguistic Landscape-An International Journal\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.1000,\"publicationDate\":\"2023-08-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Linguistic Landscape-An International Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1075/ll.22038.mod\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"LINGUISTICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Linguistic Landscape-An International Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1075/ll.22038.mod","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"LINGUISTICS","Score":null,"Total":0}
This paper brings together urban planning and linguistic perspectives to examine the semiotic landscape of a
Washington, DC ‘streatery’ in the context of the intersecting public health- and place-based economic crises unleashed by the
Covid-19 pandemic. Drawing from Garay-Huamán and Irazábal-Zurita’s (2021) work on
neoliberal Social Structures of Accumulation (SSA), we examine how different layers of Adams Morgan’s emergent
Covid landscape are rooted in the dynamics of capitalist accumulation through urban placemaking strategies. We focus on signs put
up by the Business Improvement District (BID) that explain the public health regulations applicable to the area through discourse
that playfully encourages people to social distance and wear masks. These signs utilize three linguistic or semiotic discourses:
hygiene, humor and play, and anti-Trump politics. The signs serve as a bona fide effort to both halt the spread of the coronavirus
and take a political stance. At the same time as the signs promote public health, their commodified aestheticization of hygiene
and politics also serves commercial interests.