Individualized consideration and the growth of intra-regional trade in the East African community

The study sought to investigate the influence of individualized consideration of the Council of Ministerson the perceived growth of Intra-Regional Trade in the EAC. The research question for the study: Howdoes individualized consideration of the Council of Ministers influence the growth of Intra-RegionalTrade in the EAC? The study adopted positivism research philosophy and explanatory sequential mixed design and was anchored on the transformational leadership theory. Population for the study was 205Senior Trade Officers and Senior technical officers at the EAC headquarters. A sample size of 152 wasdrawn using random sampling technique. Data was collected using a structured questionnairecontaining open and closed ended questions, while interview guide was used for the technical officers.Data collected was coded, cleaned and analyzed using SPSS version 24 to obtain descriptive andinferential statistics. Results showed that the individualized consideration significantly influenced thegrowth of intra-regional trade in the EAC, R2=.366, F(1,121) = 69.786, p<.05; β =.561,t(7.868)=8.354, p<.05 leading to the rejection of the null hypothesis. Based on the findings, it wasconcluded that to enhance the growth of intra-regional trade, the council should be aware that theirindividualized consideration behavior enhances the growth of intra-regional trade. The studyrecommends for further research to understand the influence of the individualized consideration of theSummit members of the EAC on the growth of intra-regional trade.