购买当地食品不是一个态度问题，而是对好处和局限性的分析

Q1 Business, Management and Accounting

Spanish Journal of Marketing - ESIC Pub Date : 2022-02-22 DOI:10.1108/sjme-09-2021-0181

Begoña Peral-Peral, Jorge Arenas Gaitán, Jesús Reina-Arroyo

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引用次数: 2

摘要

本研究旨在探讨当地产品的购物意向。运用计划行为模型理论，研究了利己主义利益和利他主义利益的影响，以及情境限制和个体自身限制对本地新鲜果蔬购买意愿的影响。本文使用一个南欧城市的1200名消费者的样本，使用偏最小二乘法的结构方程建模技术来测试模型。研究发现，虽然利己主义利益对购物意愿有直接影响，但利他主义利益对购物意愿的总影响要大得多。令人惊讶的是，态度并不影响购物意图。本文从更全球化、社会和可持续的角度提供了有利于当地产品消费的因素。本文为感知利益和个人限制对当地食品消费的影响提供了新的实证证据。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Buying local food is not a question of attitude: an analysis of benefits and limitations

Purpose This paper aims to explore the shopping intention of local products. Using the theory of planned behavior model, the authors study the effect of egoistic and altruistic benefits and the influence of contextual limitations and people’s own limitations on the intention to buy local fresh fruits and vegetables. Methodology This paper uses a sample of 1,200 consumers of a south European city to test the model using a structural equation modeling technique with partial least squares. Findings Although egoistic benefits have a direct effect on the shopping intention, altruistic benefits have a much higher total effect. Surprisingly, attitude does not influence shopping intention. This paper provides elements that favor the consumption of local products from a more global, social and sustainable perspective. Value This paper provides new empirical evidence on the influence of perceived benefits and personal limitations on local food consumption.

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来源期刊

Spanish Journal of Marketing - ESIC Business, Management and Accounting-Marketing

CiteScore

9.10

自引率

0.00%

发文量

审稿时长

12 weeks

期刊介绍： Expected manuscript profile: SJM-ESIC is especially interested in submissions that include unique and novel contributions on the frontier of knowledge, focused on emerging areas relevant to academic research in marketing or even opening new research niches. New methodologies and techniques are particularly appreciated. SJM-ESIC welcomes a wide array of original contributions (quantitative or qualitative empirical analysis, critical literature reviews, meta-analysis, theoretical papers, agenda for future research, etc.), as well as research that cross the frontiers between marketing and other related areas. Submitted manuscripts can be focused on Spanish, Latin-American, but also any other relevant market. Agenda for Future Research: Considering the interest of the SJM-ESIC for unique and novel contributions on the frontier of knowledge, this section aims to create a space for critical reflection of new directions in which future specialized research in the marketing field should advance. The Agenda for Future Research section welcomes contributions outlining emerging opportunities in the marketing discipline derived, for example, from changes in consumers'' behaviour. New challenges in this evolving field might be also addressed. In sum, this section aims to propose new research avenues for marketing academics in order to inspire future research agendas. Leading researchers in the marketing discipline, either alone or in collaboration, are highly encouraged to contribute to this Agenda for Future Research section. Due to the particularities of this type of contributions, no restrictions on manuscript structure apply.