How Government Surveillance Policies Modify SNS Use in South Korea

The present study examines the assumption that online users would be influenced by widely reported privacy threats; namely, that public servants might monitor personal online communications between instant messenger users, and compel the Korean domestic social network service (SNS) providers to cooperate with their surveillance efforts. Utilizing uses and gratifications (U&G) theory, we integrate previous research on government surveillance, privacy concern, and motivation variables regarding SNS use. A survey of South Korean users reveals that privacy concern is mediating the relationship between governmental online surveillance and SNS switching intention. Structural equation modeling results suggest that SNS switching intention is predicted positively by interaction motivation and negatively by convenience motivation. Privacy concern mediates the relationship between governmental online surveillance and SNS switching intention. These findings illustrate the measures that users take in response to telecommunication policy actions, particularly those that might logically pose a threat to online privacy. Study findings thus help provide support for a novel theoretical framework that illustrates the utility of media U/G variables in the context of online privacy conceptions stemming from perceived threats of online government surveillance. We conclude by discussing implications for policymakers stemming from user remedies to circumvent state surveillance initiatives.