Developing Corporate Social Responsibility Projects

While Corporate Social Responsibility (CSR) is a prominent topic in the literature, little is known about how companies operationally implement CSR. Accordingly, this chapter presents key insights into how companies design and implement (develop) CSR projects, including the activities involved, their sequence, and the roles of various stakeholders as actors. The insights are based on a qualitative scoping study involving in-depth interviews with CSR practitioners from five major Australian companies. Ten stages of CSR development and 12 actors are identified before presenting an aggregate empirical model of CSR project development.