Beyond the binarism: locating past, present and future sociolinguistic research on ideologies of communication

Abstract This opinion piece discusses how research on language ideologies (or, for that matter, ideologies of communication in general) relates to micro/macro distinctions of both the research field and the discipline of sociolinguistics. Starting off from the thesis that both object and strand of research at stake here do not neatly fit this dichotomous distinction, the paper discusses the Fishmanian origins as well as the diverse and diverging definitions of micro- and macro-sociolinguistics that ensued from Fishman’s proposal, considering the different assumptions that underlie the respective variants of the distinction. The piece discusses why language ideology research locates its object, and itself as a discipline, beyond the micro/macro binarism, and how/why it embraces a more scalar, relative and reflexive approach to social and linguistic juxtaposition, ordering and ranking. To this end, the concept of ‘social scales’ and its uptake by language ideology research are introduced and discussed. Finally, the paper provides an opinion on what the future of sociolinguistics should be like – independently from the particular strand at stake here – and about the role of this newly launched journal (with its long history as a yearbook) as the author wishes to see it being taken.