New Technologies and Sustainability in The Italian Wine Industry

The new shape of competition is pushing wine firms to invest into new technologies. Given the growing interests in this area, we provide evidence on the determinants of the adoption of the new technologies industry. On the basis of a survey on Italian companies, the main investments in innovations and their key drivers are investigated. We tested whether firm characteristics impact the adoption as well as absorptive capacity, networking and shared knowledge among firms and research institutions and demand factors. Drivers are explored throughout an econometric model. Results lead to policy implications that could be useful to develop supportive actions to innovation.