第二人生:用于通信和电子商务管理的计算机中介环境

Sharma Gajendra, Wenjun Sun
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引用次数: 3

摘要

第二人生是一个以计算机为媒介的在线虚拟环境,由其居民或化身以3D图形表示的形式创建。它是信息通信技术的最新创新之一,已成为通信、电子商务以及开展众多社会活动和管理实践的流行平台。现实生活中的人们以虚拟化身的形式,通过基于web 2.0技术的语音、文字和即时通讯进行互动。本文的目的是介绍第二人生中的交流活动及其对创建在线商业活动和管理的影响。本研究是基于对第二人生社交网络、虚拟社区、虚拟现实和电子商务相关文献的分析。本文强调了第二人生在其他虚拟世界中强大的竞争优势,以及它在电子商务和现实生活中对管理人员和研究人员的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Second Life: A Computer Mediated Environment for Communication and E-Business Management
Second Life is a computer mediated online virtual environment created by its residents or avatars in the form of 3D graphical representation. It is one of the latest innovations in information communication technology and has become a popular platform for communication, performing e-business and conducting numerous social activities and management practices. The real life people in the form of avatar interact with each other through voice, text and instant messaging based on web 2.0 technologies. The objective of this paper is to present communication activities in Second Life and its impact on creation of online business activities and management. The current study is based on analysis of various literatures relating to Second Life social networking, virtual community, virtual reality and e-business. The paper has highlighted the strong and competitive advantages of Second Life among other virtual worlds and the contributions it has made on e-business and real life implication to managers and researchers.
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