Research on the Communication Effect of Film Poster Reproduction Type—An Empirical Analysis Based on Multimodal Visualg Rammar

: The paper comprehensively studies the communication effects of two types of representation in multimodal film posters from the perspectives of cinematography, imagology and communication, and analyzes the reasons for the effects. The empirical part of this paper will use the questionnaire survey method and the investigation experiment method to explore the communication effect of the narrative type and concept type of the film poster in today's society, and the communication effect is divided into three aspects: "attracting the audience's attention", "transmitting the film information" and "promoting the audience's action".