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JKG Jurnal Komunikasi Global Pub Date : 2023-06-27 DOI:10.24815/jkg.v12i1.30390

D. Salsabila, Pandan Yudhapramesti, Gema Nusantara Bakry

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引用次数: 0

摘要

Instagram有很多功能，其中之一就是Instagram Reels，它们现在是多媒体格式新闻的传播方式。本研究旨在确定用户在Instagram Reels @narasinewsroom上访问新闻内容的动机，该理论使用uses和gratifications 2.0，由Sundar Limperos(2013)提供tipology play (Modality，代理，互动性和导航性)。利用描述性调查方法，研究人员处理Instagram @narasinewsroom中348名受访者的数据。这项研究结果表明,动机navigabilitas成为最强大的理由促使受众媒体消费,因为觉得可以探索的所有信息都在Instagram Reels @narasinewsroom和导航在平台中有一定的自由。其次是互动动机，第三是模式，代理主题是后者。此外，这一发现还表明，Instagram上的一些功能，也就是Instagram，可以满足所有人在访问Instagram新闻时的动机。Instagram有numerous features，这是Instagram Reels feature之一，现在以多媒体格式分发新闻。这项研究旨在确定Instagram Reels @narasinewsroom上的新闻报道动机，推广Uses和Gratifications 2.0 theory，由Sundar Limperos(2013)创建的主要模型(Modality, Agency，互动性和导航性)。使用研究表明，动机是动机最可能的原因，因为他们觉得有能力在Instagram Reels @ narasinesroom上探索所有信息并享受在导航平台上导航时的灵活性。互动激励排名第二，跟随第三位的动机动机，代理在最后一个地方的动机。此外，这还包括Instagram的特征、特别是Instagram Reels、媒体在访问平台上获得新闻时产生的效果丰富的观众。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Motif Khalayak dalam Mengakses Konten Berita di Instagram Reels @narasinewsroom

Instagram memiliki banyak fitur, salah satunya adalah fitur Instagram Reels yang kini menjadi cara penyebaran berita dalam format multimedia. Penelitian ini bertujuan untuk mengetahui motif khalayak dalam mengakses konten berita di Instagram Reels @narasinewsroom dengan menggunakan teori uses and gratifications 2.0 yang memiliki tipologi Model MAIN (Modality, Agency, Interactivity dan Navigability) oleh Sundar Limperos (2013). Dengan menggunakan metode survei deskriptif, peneliti mengolah data dari 348 responden yang tergabung dalam audiens Instagram @narasinewsroom. Hasil penelitian ini menunjukkan bahwa motif navigabilitas menjadi alasan paling kuat yang mendorong khalayak untuk mengkonsumsi media karena merasa dapat menjelajahi semua informasi yang ada di Instagram Reels @narasinewsroom dan memiliki keleluasaan dalam bernavigasi di platform tersebut. Disusul motif interaktivitas di urutan kedua, motif modalitas di urutan ketiga, dan motif agensi di urutan terakhir. Selain itu, temuan ini juga menyimpulkan bahwa fitur-fitur yang ada di Instagram yaitu Instagram Reels mampu memenuhi motif audiens ketika mengakses berita di Instagram. Instagram has numerous features, one of which is the Instagram Reels feature, now utilized as a means to distribute news in a multimedia format. This study aims to determine audience motives for accessing news content on Instagram Reels @narasinewsroom, employing The Uses and Gratifications 2.0 theory, which incorporates the MAIN Model (Modality, Agency, Interactivity, and Navigability) developed by Sundar Limperos (2013). Using a descriptive survey method, researchers processed data from 348 respondents who comprise the audience of Instagram @narasinewsroom. The study's results indicate that the navigability motive is the most potent reason that encourages audiences to consume the media, as they feel capable of exploring all the information on Instagram Reels @narasinewsroom and enjoy flexibility when navigating the platform. Interactivity motives rank second, followed by modality motives in third place, and agency motives in last place. Additionally, this finding concludes that Instagram's features, particularly Instagram Reels, effectively fulfill audience motives when accessing news on the platform.

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来源期刊

JKG Jurnal Komunikasi Global

自引率

0.00%

发文量

审稿时长

12 weeks