Contingency Approach for Tourism Industry:The application of China model in crisis management during the outbreak and pandemic of COVID-19

ABSTRACT Starting in late 2019, an unexpected crisis, the outbreak of COVID-19, began to affect China’s economy. Among the businesses most severely impacted have been those in the service and tourism industries. Some firms have been strongly affected due to industry’s characteristics, such as the mobility of tourists. In references to what has been accomplished in this battle, the term ‘China model’ has been used to describe the nation’s effectiveness in preventing industries from collapsing. In this paper, by illustrating the situation of the Chinese tourism industry, a predictive evaluation concerning the COVID-2019 outbreak’s impact on the entire tourism industry is expected to obtain. This investigation identifies three key factors affecting the success of the China model in tourism crisis management (CMTCM). Finally, the paper also constitutes an evaluation of the possibility of replicating the CMTCM in conclusions to provide a reference for future relevant studies.