{"title":"随着需求和生活方式的改变，婴儿潮一代作为有影响力的消费者的力量","authors":"S. Green","doi":"10.15341/jbe(2155-7950)/10.10.2019/003","DOIUrl":null,"url":null,"abstract":"This paper examines the impact of Baby Boomers as a consumer target market with discretionary resources and substantial purchase experience. Also considered are promotional and digital approaches to effectively reaching Baby Boomers. Lastly, addressed are some societal challenges as Baby Boomers continue to age.","PeriodicalId":31279,"journal":{"name":"Kinerja Journal of Business and Economics","volume":"49 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Power of the Baby Boomer Demographic as Influential Consumers with Changing Needs and Lifestyles\",\"authors\":\"S. Green\",\"doi\":\"10.15341/jbe(2155-7950)/10.10.2019/003\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper examines the impact of Baby Boomers as a consumer target market with discretionary resources and substantial purchase experience. Also considered are promotional and digital approaches to effectively reaching Baby Boomers. Lastly, addressed are some societal challenges as Baby Boomers continue to age.\",\"PeriodicalId\":31279,\"journal\":{\"name\":\"Kinerja Journal of Business and Economics\",\"volume\":\"49 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-10-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Kinerja Journal of Business and Economics\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.15341/jbe(2155-7950)/10.10.2019/003\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Kinerja Journal of Business and Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15341/jbe(2155-7950)/10.10.2019/003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Power of the Baby Boomer Demographic as Influential Consumers with Changing Needs and Lifestyles
This paper examines the impact of Baby Boomers as a consumer target market with discretionary resources and substantial purchase experience. Also considered are promotional and digital approaches to effectively reaching Baby Boomers. Lastly, addressed are some societal challenges as Baby Boomers continue to age.
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