制造业出口商的市场和渠道偏好:对津巴布韦公司的研究

Zambezia Pub Date : 2001-01-01 DOI:10.4314/ZJH.V28I1.6759
Zororo Muranda
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引用次数: 1

摘要

本文报告了一项关于制造业出口商的市场和渠道选择和偏好的研究结果。该研究的主要目的是确定津巴布韦公司的市场和渠道偏好。结果显示,津巴布韦出口商的出口目标是发展中邻国市场。出口商意识到,如果他们只把精力集中在发达市场,失败的可能性很大。虽然发达市场吸收了津巴布韦出口总额的较高比例,但它们只占纯制成品出口的很小一部分。渠道选择和偏好显示,19%的出口商使用销售办事处在区域市场率先出口,但在大多数发达市场更倾向于代理商和分销商。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Market and channel preferences of manufacturing exporters: A study of Zimbabwean companies
This article reports the results of a study on market and channel selection and preferences of manufacturing exporters. The main objective of the study is to identify market and channel preferences of Zimbabwean firms. Results show that exporters from Zimbabwe target their exports at developing neighbouring markets. Exporters realise there is a high probability of failure if they focus their effort exclusively at developed markets. Although developed markets absorb a higher proportion of Zimbabwe’s aggregate exports, they take only a very small proportion of purely manufactured exports. Channel selection and preferences show 19% of the exporters using sales offices to spearhead exports in regional markets but preferring agents and distributors in most developed markets.
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