On the Eve of the Future: the Values Sign Change

The article is devoted to the problem of the influence of the information space evolution on the value system of the personality. The process of transformation of separate values is considered. Thus, the value of awareness is disproved by the assertion that in the 21st century a huge amount of easily accessible information, on the contrary, caused the creation of a more concerned humanity, rather than a more informative one. Similar statements are made with respect to other key human values, such as: the value of knowledge, the value of communication, the value of speed, the value of flexibility and mobility, as well as the generalizing value that is the value of freedom. Their traditional positive assessment varies even to the opposite. Such a sharp change is necessary in order to avoid a catastrophe in reality; it may be a protective response of society in the context of its adaptation to the future.