From A to Zari: the impact of Baghch-e-Simsim on gender equity attitudes among children and parents in Afghanistan

Inequitable access to education is a widely acknowledged development challenge, an issue even more pronounced in conflict-affected communities like Afghanistan, where insecurity and violence targeted against education exacerbates barriers that keep children, especially girls, from going to school. To address these challenges, Baghch-e-Simsim (BSS), a locally produced children’s television show, has focused on academic skills and gender equity for children and their families in Afghanistan. This paper will analyze the impact of BSS on the views of gender norms of children and parents using data from two studies: a nationally representative quasi-experimental evaluation of 3025 TV-viewing households and an in-depth qualitative encourage-to-view study of twenty households in Kabul. Overall findings will show that families who frequently view BSS have more gender equitable beliefs. Findings will also show that there is variability among parents on the appropriateness of boys and girls playing together outside, largely driven by security concerns rather than cultural gender norms. Recommendations will focus on the importance of continuing to create mass media content for young children that supports gender equity, but that content must also begin to reflect and address the security concerns facing parents that keep girls out of school.