数字文化中“觉醒”的超可见性与话语

IF 2.3 1区 文学 Q1 COMMUNICATION
Francesca Sobande, A. Kanai, Natasha Zeng
{"title":"数字文化中“觉醒”的超可见性与话语","authors":"Francesca Sobande, A. Kanai, Natasha Zeng","doi":"10.1177/01634437221117490","DOIUrl":null,"url":null,"abstract":"From its origins in Black grassroots activist and political consciousness raising spaces, the term ‘woke’ has shifted in its significance. Now broadly synonymous with statements on social media that are assumed to indicate an investment in tackling social injustices, specifically, antiblackness and racial injustice, it has also become the subject of heated critique. Using key case studies such as the ‘I take responsibility’ and Instagram ‘blackout’ campaigns of 2020, this commentary clarifies how the cultural conventions and affordances of both social media and celebrity have shaped conceptualizations of ‘wokeness’. In its marketization, we suggest that ‘wokeness’ goes beyond the associations of progressive politics that advertisers attempt to attach to brands. Rather, we suggest that ‘wokeness’ is also conceptualized in terms of the quality of individual practices connected with antiracism and left politics more broadly. Observing that desires for ‘wokeness’ underpin its visibility and contestation, we explore the affective entanglements of ‘wokeness’ with whiteness, neoliberal identity culture, genres of social media content, and perceived expressions of sincerity. In doing so, we theorize the digital development, hyper-visibility, and marketization of ‘wokeness’, to grapple with how internet, consumer, and celebrity culture is implicated in contemporary understandings and expectations of social justice work.","PeriodicalId":18417,"journal":{"name":"Media, Culture & Society","volume":"65 1","pages":"1576 - 1587"},"PeriodicalIF":2.3000,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"10","resultStr":"{\"title\":\"The hypervisibility and discourses of ‘wokeness’ in digital culture\",\"authors\":\"Francesca Sobande, A. Kanai, Natasha Zeng\",\"doi\":\"10.1177/01634437221117490\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"From its origins in Black grassroots activist and political consciousness raising spaces, the term ‘woke’ has shifted in its significance. Now broadly synonymous with statements on social media that are assumed to indicate an investment in tackling social injustices, specifically, antiblackness and racial injustice, it has also become the subject of heated critique. Using key case studies such as the ‘I take responsibility’ and Instagram ‘blackout’ campaigns of 2020, this commentary clarifies how the cultural conventions and affordances of both social media and celebrity have shaped conceptualizations of ‘wokeness’. In its marketization, we suggest that ‘wokeness’ goes beyond the associations of progressive politics that advertisers attempt to attach to brands. Rather, we suggest that ‘wokeness’ is also conceptualized in terms of the quality of individual practices connected with antiracism and left politics more broadly. Observing that desires for ‘wokeness’ underpin its visibility and contestation, we explore the affective entanglements of ‘wokeness’ with whiteness, neoliberal identity culture, genres of social media content, and perceived expressions of sincerity. In doing so, we theorize the digital development, hyper-visibility, and marketization of ‘wokeness’, to grapple with how internet, consumer, and celebrity culture is implicated in contemporary understandings and expectations of social justice work.\",\"PeriodicalId\":18417,\"journal\":{\"name\":\"Media, Culture & Society\",\"volume\":\"65 1\",\"pages\":\"1576 - 1587\"},\"PeriodicalIF\":2.3000,\"publicationDate\":\"2022-08-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"10\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Media, Culture & Society\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1177/01634437221117490\",\"RegionNum\":1,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Media, Culture & Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/01634437221117490","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 10

摘要

从黑人草根活动家和政治意识提升空间的起源,“觉醒”一词的意义已经发生了变化。如今,这句话大致等同于社交媒体上的言论,被认为是对解决社会不公正问题(特别是反黑人和种族不公正问题)的投资,它也成为了激烈批评的对象。通过对2020年“我承担责任”和Instagram“停电”活动等关键案例的研究,这篇评论澄清了社交媒体和名人的文化习俗和支持如何塑造了“觉醒”的概念。在其市场化过程中,我们认为“觉醒”超越了广告商试图附着在品牌上的进步政治的联系。相反,我们认为,“觉醒”也被概念化为与反种族主义和更广泛的左翼政治相关的个人实践的质量。观察到对“觉醒”的渴望支撑着它的可见性和争议性,我们探索了“觉醒”与白人、新自由主义身份文化、社交媒体内容类型和感知到的真诚表达之间的情感纠缠。在此过程中,我们将“觉醒”的数字化发展、超可见性和市场化理论化,以探讨互联网、消费者和名人文化如何影响当代对社会正义工作的理解和期望。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The hypervisibility and discourses of ‘wokeness’ in digital culture
From its origins in Black grassroots activist and political consciousness raising spaces, the term ‘woke’ has shifted in its significance. Now broadly synonymous with statements on social media that are assumed to indicate an investment in tackling social injustices, specifically, antiblackness and racial injustice, it has also become the subject of heated critique. Using key case studies such as the ‘I take responsibility’ and Instagram ‘blackout’ campaigns of 2020, this commentary clarifies how the cultural conventions and affordances of both social media and celebrity have shaped conceptualizations of ‘wokeness’. In its marketization, we suggest that ‘wokeness’ goes beyond the associations of progressive politics that advertisers attempt to attach to brands. Rather, we suggest that ‘wokeness’ is also conceptualized in terms of the quality of individual practices connected with antiracism and left politics more broadly. Observing that desires for ‘wokeness’ underpin its visibility and contestation, we explore the affective entanglements of ‘wokeness’ with whiteness, neoliberal identity culture, genres of social media content, and perceived expressions of sincerity. In doing so, we theorize the digital development, hyper-visibility, and marketization of ‘wokeness’, to grapple with how internet, consumer, and celebrity culture is implicated in contemporary understandings and expectations of social justice work.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
6.40
自引率
12.10%
发文量
101
期刊介绍: Media, Culture & Society provides a major international forum for the presentation of research and discussion concerning the media, including the newer information and communication technologies, within their political, economic, cultural and historical contexts. It regularly engages with a wider range of issues in cultural and social analysis. Its focus is on substantive topics and on critique and innovation in theory and method. An interdisciplinary journal, it welcomes contributions in any relevant areas and from a worldwide authorship.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信