扩展TPB框架下自由行游客街头食品消费意向:享乐主义的调节作用

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-06-18 DOI:10.30519/ahtr.1129337

Osman Can Kurt, Yeşim Helhel

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引用次数: 0

摘要

本研究以计划行为理论为基础，以过去经验和享乐主义为变量，对自由行游客在旅行中消费街头食品的意向进行了研究。考察了态度变量、主观规范变量、感知行为控制与过去经验变量和行为意向变量之间的关系。此外，还检验了享乐主义变量在态度与行为意向关系中的调节作用。该研究在伊斯坦布尔进行，分析了541份问卷中的523份。采用偏最小二乘结构方程模型(PLS-SEM)对研究模型中提出的5个假设进行检验。结果表明，态度、主观规范、感知行为控制和经验分别是影响自助旅行者消费街头食品意愿的重要因素。然而，结果也表明，享乐主义在态度和行为意向之间没有调节作用。本研究表明，扩展的计划行为理论可以用来解释街头食品的消费意愿。最后，提出了本研究的理论和管理意义。

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Intention of Independent Travelers to Consume Street Foods in The Framework of Extended TPB: The Moderating Role of Hedonism

This study examines the intention of consuming street food during independent travelers' trips based on the Theory of Planned Behavior, which is expanded with the variables of past experience and hedonism. The relationships between the variables of attitude, subjective norm, perceived behavioral control and past experience, and behavioral intention variables were examined. Moreover, moderator role of hedonism variable in the relationship between attitude and behavioral intention was tested. The study was conducted in Istanbul, and 523 of 541 questionnaires were analyzed. Partial least squares structural equation modeling (PLS-SEM) was used to test the five hypotheses proposed in research model. Results showed that attitude, subjective norm, perceived behavioral control and experience, respectively, were important factors affecting the intention of independent travelers to consume street food. However, results also indicated that hedonism does not have a moderating effect between attitude and behavioral intention. It was shown in this study that the expanded Theory of Planned Behavior can be used to explain street food consumption intention. Finally, theoretical and managerial implications of the current study were presented.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.