People Exchange: A British Council’s Post-Colonial Distinguished Cultural Investment

Abstract Since the beginning of the post-colonial era, preserving already acquired links and pioneered cultural ties cultivated during the colonial era with overseas people, has remained a priority for the British Council. The latter did not mince efforts to protect British interests, particularly when strong competition from more powerful countries could threaten British position on the international scene. Thus, the Council’s People Exchange activity was considered as one of the most important cultural investment on which the British Council could rely to back Britain in times of turbulences.