CHALLENGES AND PERSPECTIVES OF INTERCULTURAL ETHICS IN THE THEORY OF GLOBAL MANAGEMENT

The development of the global market has created a need for global management ideas that can be overcome in practice by solving complex problems. The formation and development of global management ideas is strongly influenced by different cultural traditions and values of Eastern and Western cultures, which determine different management methods. The ability to organize production and manage processes on a global platform is critical to creating and maintaining high living standards. The vital foundation on which sustainable decisions in the field of management are based can have a strong impact on the fulfilment of humanity’s expectations for well-being and prosperity. The reasonable question therefore is: what value system could become the universal ethical framework that integrates different cultural traditions and worldviews and underpins the field global management? Intercultural ethics is one of the most recent research projects to analyze a wide range of ethical issues arising from the multidisciplinary perspective of societies and cultures. Intercultural ethics seeks to identify the existing different cultural, value beliefs, to define universal ethical principles on the basis of which intercultural decisions and agreements on the development, implementation, management and use of digital technologies are made. Different cultures disagree on common universal moral decisions because they are based on unique worldviews and value systems, and there is no universally accepted epistemically sound way to resolve such moral disagreements. The question is, what are the basic assumptions underpinning the impact of intercultural ethics on the theory of global management that would enable the common development and application of a system of universal ethical principles governing the development of global management processes in different regions and cultures of the world? The article hypothesizes that a synthesis of classical Aristotelian virtue ethics, Confucian ethics, and African ubuntu philosophical ethics could underpin intercultural ethics, embodying the universal ethical values of Western and Eastern cultures in global management theory.