内部绿色营销与船舶员工行为:动机和态度的中介作用

IF 0.5 Q4 MANAGEMENT
A. Tehçi, N. Şenbursa
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引用次数: 3

摘要

今天的问题,如污染和资源稀缺,需要内部客户的意识和企业对外部客户之前的环境问题的敏感性。因此,本研究考察了内部绿色营销与员工绿色动机、态度和行为之间的关系。方法论基础包括社会学习理论的概念,指出行为模式是通过使用角色模型来采用的。研究方法主要有定量分析和社会计量分析。研究数据采用问卷调查法,随机抽取土耳其某海事公司船舶员工282人进行调查。对变量进行信度和效度分析。采用结构方程模型对各变量之间的关系进行检验。结果表明,内部绿色营销对员工的动机有显著的正向影响。结论是,动机对态度有显著的积极影响,对行为也有积极影响。此外,我们还发现动机和态度在这一关系中具有充分的中介作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Internal green marketing and ship employees' behaviour: The mediating role of motivation and attitude
Today’s problems, such as pollution and scarcity of resources, require the awareness of internal customers and corporate sensitivity to environmental issues before external customers. Therefore, the study examines the relationship between internal green marketing and employees’ green motivation, attitude, and behaviour. The methodological basis includes the concept of social learning theory stating that behavioural patterns are adopted with the use of role models. The research methods are quantitative and sociometric analysis. The research data were obtained by survey method to 282 participants randomly selected among the ship employees of a maritime company in Turkey. Reliability and validity analysis were applied to the variables. The relationships between the variables were tested with the structural equation model. As a result, it was determined that internal green marketing significantly positively affected the employees’ motivation. It was concluded that motivation has a significant positive impact on attitude, and it has a positive effect on behaviour. In addition, it was found that motivation and attitude have a full mediating effect in this relationship.
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自引率
40.00%
发文量
47
审稿时长
16 weeks
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