crm系统作为会计和分析工具,确保企业的经济安全

Iryna Kovova
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引用次数: 0

摘要

企业的经济安全由财务、人事、生产、法律、组织、技术、营销等各个组成部分组成,每个组成部分都有自己的工具,其中包括会计和分析支持的要素。作者总结了经济安全组成部分的结构,并确定了每个组成部分中影响安全的某些因素。crm系统是一种与客户互动的技术,有助于优化企业的业务流程,提高企业的组织、人员、营销安全等组成部分的效率。现代技术的使用可以通过对营销公司的分析和促进,对公司物流渠道的同步,对员工在某些项目和任务上的有效性进行评估等,加快从消费者到公司的信息处理。本文考虑了国内crm系统,并比较了它们在提高企业经济安全实施中的功能。已经确定了这些系统的优点和缺点。总的来说,本文的审查方面侧重于在拒绝大量使用俄罗斯公司同类产品的框架下对现代国内产品的识别和分析。由于确定了CRM系统实施对经济安全组成部分的影响,因此有可能得出关于在商业活动中应用CRM系统以提高经济安全效率的必要性的结论。在他们的基础上考虑的CRM系统有仓库管理组件,连接到物流渠道和市场,与电话和分析工作。建立的优点和缺点将有助于根据管理层的管理任务做出有利于这种或那种系统的选择并在特定企业中实施。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
CRM-SYSTEMS AS TOOLS OF ACCOUNTING AND ANALYTICS ENSURING THE ECONOMIC SECURITY OF ENTERPRISES
Economic security of enterprises consists of various components, such as financial, personnel, production, legal, organizational, technological, marketing and others, each of which has its own tools that include elements of accounting and analytical support. The author summarizes the structure of the components of economic security and identifies certain factors that affect security within each component. CRM-systems are a technology of interaction with customers, which helps to optimize business processes in the company and increase the efficiency of components such as organizational, personnel and marketing security of the enterprise. The use of modern technologies can speed up the processing of information coming from the consumer to the company through the analysis and promotion of marketing companies, synchronization of logistics channels of the company, assessing the effectiveness of staff on certain projects and tasks and more. The article considers domestic CRM-systems and compares their functionality in the implementation of improving the economic security of the enterprise. The strengths and weaknesses of these systems have been identified. In general, the review aspect of the article focuses on the identification and analysis of modern domestic product in the framework of the refusal to mass use of similar products of Russian companies. As a result of determining the impact on the components of economic security of the implementation of CRM systems, it is possible to come to a conclusion about the necessity of their application in business activities in order to improve the efficiency of economic security. The CRM systems considered in their base have warehouse management components, connection to logistics channels and marketplaces, work with telephony and analytics. The established advantages and disadvantages will help to make a choice in favor of this or that system and its implementation at a specific enterprise based on the management tasks of the management.
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