A Study on the Korean equestrian participation process based on revised Psychological Continuum Model

This study aimed at testing a theoretical framework applicable to equestrian participation process based on revise PCM. This study revisited and revised PCM to deal with limitations that an initial model has, and analyzed the framework in terms of equestrian activity to understand equestrian participation process as a whole. The study model was tested among equestrian participants in Korea and used survey method to collect 320 questionnaires. Total 312 questionnaires were analyzed by SPSS and AMOS, and used to conduct frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation modeling. The results are as follows. First, favor on a horse and achievement factors positively affected all the involvement factors, and media and promoting friendship factors positively affected self-expression and centrality factors. However, pursuit of health factor did not affect all the involvement factors. Second, attraction factor had positive effect on volitional choice factor however no effect was observed on informational complexity or position involvement factors. In addition, centrality factor did not affect all the commitment formative factors while self-expression factor positively affected all. Third, informational complexity and volitional choice factors had positive effect on resistance to change factor, however, position involvement had no effect on resistance to change factor. Fourth, resistance to change factor positively affected loyalty factor.