他们的营销

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2021-11-10 DOI:10.1080/10253866.2021.1996734

Giana M. Eckhardt, Russell Belk, T. Bradford, S. Dobscha, G. Ger, R. Varman

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引用次数: 12

摘要

2021年1月，贝叶斯商学院ETHOS研究中心与伦敦皇家霍洛威大学CRIS研究中心共同举办了一场名为“去殖民化商学院”的活动。超过500名与会者参加了会议，他们来自各个商业领域，证明了人们对这个话题的浓厚兴趣。市场推广活动尤其活跃，参加者超过100人。在这篇文章中，我(Giana Eckhardt，活动的组织者之一)与营销突破室的推动者——Russ Belk, Tonya Bradford, Susan Dobscha, gliz Ger和Rohit Varman——进行了广泛的对话，讨论非殖民化对营销领域意味着什么，以及如果营销学者想要进一步探索这些想法，他们可以做些什么。首先，我们简要介绍非殖民化。此外，还为感兴趣的读者提供了一份资源列表，并在最后提出了在这个新兴领域进一步探索的想法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Decolonizing marketing

ABSTRACT In January 2021, the ETHOS Research Center at Bayes Business School, along with the CRIS Research Center at Royal Holloway University of London, hosted an event entitled Decolonizing the Business School. Over 500 attendees participated, from all business disciplines, testifying to the strong levels of interest in this topic. Marketing was particularly active, with over 100 participants. In this article, I (Giana Eckhardt, one of the organizers of the event) speak with the marketing break out room facilitators – Russ Belk, Tonya Bradford, Susan Dobscha, Güliz Ger and Rohit Varman – in a wide-ranging conversation about what decolonization means to the field of marketing, and what marketing academics can do if they would like to explore these ideas further. First, we offer a brief introduction to decolonization. Also, a list of resources for the interested reader is presented as well as ideas for further exploration in this nascent domain at the end.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.