{"title":"国家形象宣传片的多模态积极话语分析","authors":"Chen Guan","doi":"10.1515/lass-2022-2001","DOIUrl":null,"url":null,"abstract":"Abstract This study employs a revised theoretical framework of multimodal positive discourse analysis to analyze the process of national image construction in a Chinese video. In contrast to original studies focusing mainly on language or text and image, this study considers three interrelated multimodal resources: sound, image, and language. Different modalities play different roles in national image construction, and they also collaborate with each other for a uniform purpose. Specific multimodal working mechanisms contribute to the construction of a positive national image. Multimodal resources are also signs in the sense of semiotics, which are perceived by different sense organs and take effect in producing vivid and impressive senses.","PeriodicalId":74056,"journal":{"name":"Language and semiotic studies","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Multimodal positive discourse analysis of national image publicity video\",\"authors\":\"Chen Guan\",\"doi\":\"10.1515/lass-2022-2001\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract This study employs a revised theoretical framework of multimodal positive discourse analysis to analyze the process of national image construction in a Chinese video. In contrast to original studies focusing mainly on language or text and image, this study considers three interrelated multimodal resources: sound, image, and language. Different modalities play different roles in national image construction, and they also collaborate with each other for a uniform purpose. Specific multimodal working mechanisms contribute to the construction of a positive national image. Multimodal resources are also signs in the sense of semiotics, which are perceived by different sense organs and take effect in producing vivid and impressive senses.\",\"PeriodicalId\":74056,\"journal\":{\"name\":\"Language and semiotic studies\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Language and semiotic studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1515/lass-2022-2001\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Language and semiotic studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1515/lass-2022-2001","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Multimodal positive discourse analysis of national image publicity video
Abstract This study employs a revised theoretical framework of multimodal positive discourse analysis to analyze the process of national image construction in a Chinese video. In contrast to original studies focusing mainly on language or text and image, this study considers three interrelated multimodal resources: sound, image, and language. Different modalities play different roles in national image construction, and they also collaborate with each other for a uniform purpose. Specific multimodal working mechanisms contribute to the construction of a positive national image. Multimodal resources are also signs in the sense of semiotics, which are perceived by different sense organs and take effect in producing vivid and impressive senses.