Boycott eurovision singing to the song of its own tune: Global boycotts as sites of hybridity

ABSTRACT Following (Kraidy, M. M., & Murphy, P. D. (2003). Media ethnography: Local, global, or translocal? In P. D. Murphy & M. M. Kraidy (Eds.), Global media studies: Ethnographic perspectives (pp. 299–307). Routledge; Kraidy, M. M., & Murphy, P. D. (2008). Shifting Geertz: Toward a theory of translocalism in global communication studies. Communication Theory, 18(3), 335–355. 10.1111/j.1468-2885.2008.00325.x) call to look at global communication through lenses of translocalism and hybridity, I find that global boycotts are hybridized sites that facilitate translocal recognition. Using Boycott Eurovision as a case study, two locales are investigated: petitions and Globalvision. By uncovering the translocal recognition in each locale, global boycotts become crucial avenues of inquiry to understand how global social movements grapple with globalization. The essay describes the importance of understanding the vulnerabilities of international boycotts’ hybridized status, calling forward analysis of structure, specific initiatives, and the enactments of hegemonic ideologies found in locales.