THE ROLE OF ART MANAGEMENT IN THE MUSIC SHOW BUSINESS OF MAJOR LABELS

Current article discloses principal functions of Arts Administration in music industry on the example of World biggest labels’ practice. Practical evaluation of the proposed information lays in an opportunity to apply foreign experience in order to develop local music industry. The novelty of our investigation lies in consideration of production and post-production processes of musical product through the prism of marketing and social psychology – after all exactly an comprehension of potential customers’ needs and wants differentiate a pure music art from musical show-business. Major labels – are the brands and trade marks of the biggest companies, engaged in all multistage production and post-production processes of musical and video products. Precisely on the example of Major label activities it is possible to descry all the subtleties in musical show-business