婆罗洲农业综合企业发展战略(案例研究:北苏门答腊省宾加城区宾加市)

D. Simatupang, H. Pakpahan, Heny Haryanti
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引用次数: 0

摘要

本研究旨在了解滨江市影响槟榔发展的内外部因素,得出滨江市槟榔发展策略。数据分析方法采用IFE (Internal Factor Evaluation)、EFE (External Factor Evaluation)矩阵、IE (Internal-External)矩阵和SWOT矩阵。研究结果表明,我国porang发展战略是一种利用porang生产者的优势(SO战略),抓住机遇的积极增长政策战略。可以采用的策略有:(1)利用社交媒体和电子商务作为宣传平台,通过讲解porang的好品质,如何培育不需要特殊处理的植物,以及如何将porang块茎加工成食品来增加客户的兴趣;(2)出口商数量和出口需求相当大,因此porang植物的培育在未来有很好的潜力和前景,具有很好的优势。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
PORANG AGRIBUSINESS DEVELOPMENT STRATEGY (CASE STUDY: BINJAI CITY, BINJAI CITY DISTRICT, NORTH SUMATRA PROVINCE)
This study aims to obtain information about internal and external factors affecting porang development and obtain porang development strategies in Binjai City. The data analysis method uses the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation) matrix, the IE (Internal-External) matrix, and the SWOT matrix. The results showed that the porang development strategy was an aggressive growth policy strategy by taking advantage of opportunities by using the strengths (SO Strategy) of the porang producers. Some strategies that can be applied are: (1) using social media and e-commerce as a promotional platform to increase customer interest by explaining the good quality of porang, how to cultivate plants that do not require special treatment, and how to process porang tubers into food, (2) the number of exporters and the need for exports are quite large, so the cultivation of porang plants has good potential and prospects in the future and has promising advantages.
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