通过使用营销扩音器来提高组织对研究的认识

Clinical researcher (Alexandria, Va.) Pub Date : 2016-10-01 DOI:10.14524/CR-15-0046

Shirley Trainor-Thomas, M. Materne

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引用次数: 0

摘要

市场营销对于任何临床研究项目的成功都是至关重要的，尽管许多组织在向社区提供市场营销研究机会方面表现出色，但当涉及到组织内部的研究意识时，往往存在脱节。许多进行临床研究的组织已经有了适当的工具来促进成功的研究操作，但如果医生不知道这些资源，他们可能会回避研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Increase Awareness of Research in Your Organization by Using the Marketing Megaphone

Marketing is crucial to the success of any clinical research program, and while many organizations excel at marketing study opportunities to the community, there is often a disconnect when it comes to an organization’s internal awareness of research. Many organizations conducting clinical research already have tools in place to facilitate successful study operations, but if physicians are unaware of these resources, they may shy away from research.

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Clinical researcher (Alexandria, Va.)

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