港口电子商务平台盈利模式研究

Wang Ymg-cnun, Z. Lei, Wang Lu
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引用次数: 0

摘要

从商业角度看,港口与电子商务的完美结合是港口增收的新突破点。本文将电子商务的思想和技术应用于传统的港口交易,在挖掘港口电子商务平台价值的基础上,从竞争格局、行业驱动因素的成功关键、价值创造配置、业务核心、营销方式、价值基础和渠道等方面对港口电子商务平台的盈利模式进行研究。并采用多级模糊评价法建立了评价模型。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A study on the profit model of the port e-commerce platform
Proceed from the commerce view, a perfect combination of port and e-commerce is the new breakthrough point that would make port income creating. This paper makes e-commerce thoughts and technologies applied for the traditional port transaction, excavates the value on the base of the port e-commerce platform, studies the profit model of the port e-commerce platform on the aspects of competition structure, the key to the success of industry-driven factors, value creation configuration, the core of business, marketing way, the basic and channel of value and so on. Moreover, it builds an evaluating model by using multistage fuzzy evaluation method.
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