{"title":"前共产主义国家的Cme和广播","authors":"C. Sparks","doi":"10.1080/13183222.1999.11008709","DOIUrl":null,"url":null,"abstract":"AbstractThe development of commercial television in the former communist countires was closely associated with the activities of Central European Media Enterprises (CME) and particularly its successful Czech station, TV Nova. This article looks at the overall strategy of CME, and shows that while it had some important successes, its primary strength was its political connections rather than its grasp of the television business. As the market developed, so its weak business model became more and more apparent. Its failure to win national licenses in Poland and Hungary, and the failure of its attempts to force an entry into those markets, meant that its prospects for commercial success were very small indeed. Its share price collapsed, its operating losses mounted, and by early 1999 it was entirely dependent upon the bounty of its rich founder, Ronald Lauder. It faced a choice of collapse or take-over. In the event, it was taken over by SBS, a US-owned niche broadcaster active in peripheral western European...","PeriodicalId":46298,"journal":{"name":"Javnost-The Public","volume":null,"pages":null},"PeriodicalIF":1.7000,"publicationDate":"1999-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"14","resultStr":"{\"title\":\"Cme and Broadcasting in the Former Communist Countries\",\"authors\":\"C. Sparks\",\"doi\":\"10.1080/13183222.1999.11008709\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"AbstractThe development of commercial television in the former communist countires was closely associated with the activities of Central European Media Enterprises (CME) and particularly its successful Czech station, TV Nova. This article looks at the overall strategy of CME, and shows that while it had some important successes, its primary strength was its political connections rather than its grasp of the television business. As the market developed, so its weak business model became more and more apparent. Its failure to win national licenses in Poland and Hungary, and the failure of its attempts to force an entry into those markets, meant that its prospects for commercial success were very small indeed. Its share price collapsed, its operating losses mounted, and by early 1999 it was entirely dependent upon the bounty of its rich founder, Ronald Lauder. It faced a choice of collapse or take-over. In the event, it was taken over by SBS, a US-owned niche broadcaster active in peripheral western European...\",\"PeriodicalId\":46298,\"journal\":{\"name\":\"Javnost-The Public\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.7000,\"publicationDate\":\"1999-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"14\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Javnost-The Public\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/13183222.1999.11008709\",\"RegionNum\":3,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Javnost-The Public","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/13183222.1999.11008709","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
Cme and Broadcasting in the Former Communist Countries
AbstractThe development of commercial television in the former communist countires was closely associated with the activities of Central European Media Enterprises (CME) and particularly its successful Czech station, TV Nova. This article looks at the overall strategy of CME, and shows that while it had some important successes, its primary strength was its political connections rather than its grasp of the television business. As the market developed, so its weak business model became more and more apparent. Its failure to win national licenses in Poland and Hungary, and the failure of its attempts to force an entry into those markets, meant that its prospects for commercial success were very small indeed. Its share price collapsed, its operating losses mounted, and by early 1999 it was entirely dependent upon the bounty of its rich founder, Ronald Lauder. It faced a choice of collapse or take-over. In the event, it was taken over by SBS, a US-owned niche broadcaster active in peripheral western European...
期刊介绍:
Javnost - The Public, an interdisciplinary peer-reviewed social and cultural science journal published by the European Institute for Communication and Culture in association with the Faculty of Social Sciences, University of Ljubljana, addresses problems of the public sphere on international and interdisciplinary levels. It encourages the development of theory and research, and helps understand differences between cultures. Contributors confront problems of the public, public communication, public opinion, public discourse, publicness, publicity, and public life from a variety of disciplinary and theoretical perspectives.