Marcela Maestre Matos, Jahir Lombana-Coy, F. Mesías
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Creation of shared value in cooperatives: informal institutions’ perspective of small-sized banana growers from Colombia
PurposeThis study aims to identify informal institutions for bottom-of-the-pyramid (BoP) business models in the agricultural sector through the case study of banana growers’ cooperatives.Design/methodology/approachA case study of six banana cooperatives from Colombia was conducted. The research followed a mixed design, using both qualitative and quantitative data and the application of structural equations.FindingsThis study shows that social capital, networking and alliances are essential in BoP businesses.Originality/valueAuthors defined a model of informal institutional factors for the generation of economic and social value in inclusive business, using the new institutional theory and the conceptual development of BoP in agri-business.
期刊介绍:
The Universidad ESAN, with more than 50 years of experience in the higher education field and post graduate studies, desires to contribute to the academic community with the most outstanding pieces of research. We gratefully welcome suggestions and contributions from business areas such as operations, supply chain, economics, finance and administration. We publish twice a year, six articles for each issue.