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引用次数: 0
摘要
本文探讨了《Marjan 2022》广告的视觉意义分析。每年，Marjan的广告都会从印尼人的生活习惯中寻找灵感。2022年，Marjan又回到了他的广告中，主题是Dewi Sri sang Pelindung，一个喜欢不分青红皂白地帮助社区的人。这个鼓舞人心的故事当然有一个明确的含义，不是所有的社会阶层都明白这个广告的意思。商业人士使用具有明确含义的广告给潜在的目标市场一个明显的印象。因此，本文讨论了Marjan 2022广告中包含的视觉信息的含义。使用的数据来自YouTube上播放的Marjan广告印象，因为大多数人都非常接近这个平台。研究人员将使用定性内容分析理论来获得准确的分析来回答这些问题。从分析结果来看，Marjan 2022广告所包含的含义描述了印度尼西亚人在各种形式的活动中不同于其他国家的习惯，即团结，互相帮助，相互分享，慷慨，不卑不饶的态度。
VISUAL MEANING ANALYSIS OF ADVERTISEMENT “MARJAN 2022 (RAMADAN 1443 H)”
This article discusses the analysis of visual meaning in Marjan 2022 advertisements. Every year, Marjan advertisements always come up with inspirational stories that come from stories of Indonesian people's habits. In 2022, Marjan is back in his advertisement with the theme Dewi Sri sang Pelindung, a figure who likes to help the community indiscriminately. This inspirational story certainly has an explicit meaning that not all levels of society understand what this advertisement means. Business people use advertisements with an explicit meaning to give a distinct impression to the potential target market. Therefore, this article discusses the meaning of the visual messages contained in the Marjan 2022 ad. The data used comes from the Marjan ad impressions broadcast on YouTube, since most people are very close to this platform. Researchers will use qualitative content analysis theory to obtain an accurate analysis to answer these problems. From the analysis results, the meaning contained in the Marjan 2022 advertisement describes the habits of the Indonesian people in all forms of activity that are different from other countries, namely the attitude of togetherness, helping each other, mutual sharing, generosity, and unyielding attitude.
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