Facebook. Una herramienta 2.0 al servicio de la docencia universitaria

The education system has undergone a substantial change, it has gone from a teaching 1.0, centered on the teacher as a transmitter of knowledge, to a 2.0 system in which the student assumes an active role. Moreover we could even say that we are in a scenario 3.0, where communication manifests itself in all directions, with a growing role of the exchange of knowledge among equals through participatory and collaborative teaching. The implementation of this system requires new means and this is where the use of social networks takes center of the stage in the teaching-learning process. Facebook is revealed as the most popular social media among university students. Its application in teaching through this experience of innovation, has allowed to measure the positive impact of its use in the acquisition of competences in the Degree in Business Administration and Management. This could be applied extendable to other university studies.