Innovating beyond firm boundaries: resource deployment control in open source software development

PurposeIn times of open and distributed innovation, many innovation activities that are important for firms' products and services take place beyond the boundaries of the firm and thus beyond firms' direct control. A prime example for this phenomenon is open source software (OSS) development, where multiple actors contribute to a public good, which is also integrated into company-owned software products. Despite the importance of aligning community work on the public good with own in-house development efforts, firms have limited options to directly control the OSS project or the project's outcome. This research reflects on resource deployment control, a control mode in which firms assign own developers to work for an OSS project to influence the OSS project, and tests hypotheses on individual developer levels.Design/methodology/approachThis research tests the effect of perceived resource deployment control on opinion leadership by analyzing employed Linux kernel developers.FindingsThe findings show that developers who perceive being assigned to an OSS project to enact control also exhibit opinion leadership. This research also investigates boundary conditions such as the OSS business model a firm operates and the reputation developers assign to the developers' employer.Originality/valueThis research is the first that is devoted to resource deployment control, and the research closes with a discussion of implications for control theory and the management of innovation beyond firm boundaries.