消费者对绿色商品的购买行为

Q4 Earth and Planetary Sciences

GIS-Business Pub Date : 2020-01-24 DOI:10.26643/gis.v15i1.18377

Akhilesh Tiwari, A. Roy

{"title":"消费者对绿色商品的购买行为","authors":"Akhilesh Tiwari, A. Roy","doi":"10.26643/gis.v15i1.18377","DOIUrl":null,"url":null,"abstract":" Environmental problem is a burning topic nowadays as almost every country’s government and society has started to be more aware about these issues. This leads to a tendency of green marketing used by the firm as one of the strategies in order to gain profit and protect the environment. Customer’s attitudes are changing towards the environment to encourage innovation for conservation and the benefits from this source of innovation are certain to survive our current generation. This paper also focuses on the success of efforts put by marketers in bringing green brands awareness in consumer’s mind. It further reviews consumer behavior and impact of marketing communication to identify how consumers are influenced to opt for greener products.","PeriodicalId":35489,"journal":{"name":"GIS-Business","volume":"100 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2020-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Consumers’ Buying Activities In Relative To Green Commodities\",\"authors\":\"Akhilesh Tiwari, A. Roy\",\"doi\":\"10.26643/gis.v15i1.18377\",\"DOIUrl\":null,\"url\":null,\"abstract\":\" Environmental problem is a burning topic nowadays as almost every country’s government and society has started to be more aware about these issues. This leads to a tendency of green marketing used by the firm as one of the strategies in order to gain profit and protect the environment. Customer’s attitudes are changing towards the environment to encourage innovation for conservation and the benefits from this source of innovation are certain to survive our current generation. This paper also focuses on the success of efforts put by marketers in bringing green brands awareness in consumer’s mind. It further reviews consumer behavior and impact of marketing communication to identify how consumers are influenced to opt for greener products.\",\"PeriodicalId\":35489,\"journal\":{\"name\":\"GIS-Business\",\"volume\":\"100 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-01-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"GIS-Business\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.26643/gis.v15i1.18377\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"Earth and Planetary Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"GIS-Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.26643/gis.v15i1.18377","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Earth and Planetary Sciences","Score":null,"Total":0}

引用次数: 0

摘要

环境问题是当今一个热门话题，几乎每个国家的政府和社会都开始更加意识到这些问题。这导致了绿色营销的趋势，作为企业的战略之一，以获得利润和保护环境。消费者对环境的态度正在改变，以鼓励环保创新，而这种创新的好处肯定会在我们这一代继续存在。本文还着重于营销人员在将绿色品牌意识引入消费者心目中所做的努力的成功。它进一步回顾了消费者行为和营销传播的影响，以确定消费者是如何影响选择绿色产品的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Consumers’ Buying Activities In Relative To Green Commodities

Environmental problem is a burning topic nowadays as almost every country’s government and society has started to be more aware about these issues. This leads to a tendency of green marketing used by the firm as one of the strategies in order to gain profit and protect the environment. Customer’s attitudes are changing towards the environment to encourage innovation for conservation and the benefits from this source of innovation are certain to survive our current generation. This paper also focuses on the success of efforts put by marketers in bringing green brands awareness in consumer’s mind. It further reviews consumer behavior and impact of marketing communication to identify how consumers are influenced to opt for greener products.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

GIS-Business Earth and Planetary Sciences-Earth and Planetary Sciences (all)

自引率

0.00%

发文量

期刊介绍： GIS Business with ISSN no. 1430-3663 is bimonthly UGC Approved journal for publication of research papers related to planning, managment, GIS, geography, geology, geoinformatics, earth sciences, remote sensing, satellites, GPS, coodinate systems, urban planning, spatial studies, human settlements, and many more related subjects. Remote sensing is the art and science of making measurements of the earth using sensors on airplanes or satellites and geographic information system (GIS) is a computer-based tool for mapping and analyzing feature events on earth. It integrates common database operations, such as query and statistical analysis, with maps. The open access journal GIS Business is a scientific journal that includes a wide range of fields in its discipline and reports the acquisition of information about an object or phenomenon without making physical contact with the object. It allows to view and analyse multiple layers of spatially related information associated with a geographic region/location. It publishes all concerned research findings and discoveries pertaining to the ingredients and their mode of therapeutic nature to create a platform for the authors to make their contribution towards the journal.