使用异构数据源的个性化推荐的动态和临时用户分析

G. Krishnan, Sowmya S Kamath
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引用次数: 4

摘要

在现代Web应用程序中,用户概要分析过程提供了一种捕获特定于用户的信息的方法,然后将这些信息作为设计个性化用户体验的来源。目前,关于特定用户的此类信息可以从多个在线资源/服务获得,如社交媒体应用程序、专业/社交网站、基于位置的服务提供商,甚至可以从简单的网页获得。由于这些数据的性质是真正异构的、大容量的,并且随着时间的推移是高度动态的,因此从不同的来源收集这些数据构件以实现完整的用户分析可能具有挑战性。在本文中,我们提出了一种动态构建结构化用户配置文件的方法,该方法强调了捕获动态用户行为的时间性质。用户配置文件是从多个异构数据源编译的,这些数据源捕获随时间变化的动态用户操作,以准确捕获不断变化的首选项。利用自然语言处理技术、机器学习和语义网的概念来捕获相关用户数据,并实现所提出的“3D用户轮廓”。我们的技术还支持将生成的用户配置文件表示为结构化数据,以便其他个性化推荐系统和语义Web/链接开放数据应用程序可以使用它们来提供智能、个性化的服务。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Dynamic and temporal user profiling for personalized recommenders using heterogeneous data sources
In modern Web applications, the process of user-profiling provides a way to capture user-specific information, which then serves as a source for designing personalized user experiences. Currently, such information about a particular user is available from multiple online sources/services, like social media applications, professional/social networking sites, location based service providers or even from simple Web-pages. The nature of this data being truly heterogeneous, high in volume and also highly dynamic over time, the problem of collecting these data artifacts from disparate sources, to enable complete user-profiling can be challenging. In this paper, we present an approach to dynamically build a structured user profile, that emphasizes the temporal nature to capture dynamic user behavior. The user profile is compiled from multiple, heterogeneous data sources which capture dynamic user actions over time, to capture changing preferences accurately. Natural language processing techniques, machine learning and concepts of the semantic Web were used for capturing relevant user data and implement the proposed “3D User Profile”. Our technique also supports the representation of the generated user profiles as structured data so that other personalized recommendation systems and Semantic Web/Linked Open Data applications can consume them for providing intelligent, personalized services.
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