“逆境管理:品牌与COVID-19”案例分析

Q2 Business, Management and Accounting

Vikalpa Pub Date : 2022-06-01 DOI:10.1177/02560909221109018

P. Narayanan

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引用次数: 0

摘要

VIKALPA•VOLUME 47•ISSUE 2•2022年4月- 6月知识共享非商业CC BY-NC:本文根据知识共享署名-非商业4.0许可(http://www.creativecommons.org/licenses/by-nc/4.0/)的条款发布，该许可允许非商业用途，复制和分发作品，无需进一步许可，前提是原始作品的归属与SAGE和开放获取页面(https://us.sagepub)上指定的相同。com/en-us/nam/open-access-at-sage)。“逆境管理:品牌与COVID-19”案例分析VIKALPA决策者杂志47(2)116 - 118,2022©作者(s) 2022转载并许可:in.sagepub.com/journalspermissions-india DOI: 10.1177/02560909221109018 journals.sagepub.com/home/vik

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Case Analysis for ‘Managing Adversity: Brands and COVID-19’

VIKALPA • VOLUME 47 • ISSUE 2 • APRIL-JUNE 2022 Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub. com/en-us/nam/open-access-at-sage). Case Analysis for ‘Managing Adversity: Brands and COVID-19’ VIKALPA The Journal for Decision Makers 47(2) 116 –118, 2022 © The Author(s) 2022 Reprints and permissions: in.sagepub.com/journalspermissions-india DOI: 10.1177/02560909221109018 journals.sagepub.com/home/vik

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来源期刊

Vikalpa Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

1.80

自引率

0.00%

发文量

审稿时长

10 weeks