Key Success Factors Implementation of Parking Meter System in Padang to Optimize Parking Levy Revenue

In the last 3 years (2017-2019) the average percentage of the effectiveness of parking fee receipts in the city of Padang is very low, which is only 33.17% per year.This figure should be an early warning for evaluating policies and management of collecting parking levy.This study aims to gain understanding in sociology and public policy experts, and officials of the Padang city transportation service regarding the parking meter system as a new innovation for collecting parking levy. This research is a fenomenology qualitative research. The research data were obtained through in-depth interviews with 2 sociologists and public policy experts, and 1 official from Padang City Transportation Agency.The interactive analysis model developed by Miles and Huberman (1992) was used to analyze the data. This study found that character & capacity building, leadership, technology, and rule of law are key success factors that must be needed for successful implementation of parking meters system in Padang city. Research with similar topics in the future is expected to attract input from public transportation and urban planning expert, for better insights how parking meters system makes public for better transportation in Padang city.