移动股票交易及其社会影响:以香港为例

2013 IEEE International Conference on Industrial Engineering and Engineering Management Pub Date : 2013-12-01 DOI:10.1109/IEEM.2013.6962449

K. Sam, C. Chatwin, I. C. Ma

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引用次数: 2

摘要

智能手机正在成为香港居民使用的主流移动设备。智能手机的普及导致了一种新的金融证券和产品交易方式的出现——所谓的:移动股票交易。这项新技术有几个吸引人的特点，推动了这个新市场的发展。投资者可以在任何时间、任何地点下单，没有任何地域限制，只要他们能上网。通过使用创新扩散模型(DOI)和相关文献，我们发现三个因素:感知有用性、可试性和可观察性——有助于决定客户采用移动股票交易的态度。研究结果揭示了移动股票交易未来发展和实施的实际意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Mobile stock trading (MST) and its social impact: A case study in Hong Kong

Smartphones are becoming the mainstream mobile devices used by Hong Kong residents. The popularity of smartphones has led to the emergence of a new way of trading in financial securities and products - so called: mobile stock trading. This new technology has several attractive features that have driven this new market forward. Investors can place orders at anytime and anywhere without any geographic restriction as long as they can access the internet. By using the Diffusion of Innovation model (DOI) and related literature, we found that three factors: perceived usefulness, trialability and observability - contribute to the determination of customer attitudes in adopting mobile stock trading. The results revealed practical implications for the future development and implementation of mobile stock trading.

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2013 IEEE International Conference on Industrial Engineering and Engineering Management

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