'Quicklook' commercialization assessments

'Quicklook' is a methodology used at the NASA Mid-Continent Technology Transfer Center to provide a preliminary assessment of the commercial potential of a new technology. Although 'Quicklook' results do not replace exhaustive research, they may provide an early indication of probable commercial interest in an idea, invention, or area of research which may give the inventors or sponsoring organization sufficient information to make a 'go/no go' decision to proceed to the next stage in the commercialization process. This article describes the basic steps in a 'Quicklook' assessment.