Driven by Subject Competitions to Cultivate College Students' Innovation and Entrepreneurship Ability

In order to improve the practical teaching level of digital media specialty, this article focuses on innovation and entrepreneurship education. Starting from the practical teaching link of digital media specialty, we deeply analyzes the educational connotation of innovation and entrepreneurship ability, so as to improve the quality of professional talent training. The article proposes to build a platform for college students' innovation and entrepreneurship, driven by subject competitions and relying on open laboratories. On this basis, we fully integrate the local digital media industry, and actively carry out the reform of digital media professional practice teaching methods. At present, it has been promoted in the School of Computer Science and Technology of our university, and the pilot has achieved remarkable results.